An interactive billboard raises social awareness about smoking!

Everything has been tried to reduce the consumption of cigarettes, but no campaign, no price increase seems to be able to strike the decisive blow.

In Sweden, the government has come up with yet another idea to convince people to stop smoking. It is a clever interactive billboard that coughs when someone walks near it smoking a cigarette!

It is hoped that perhaps the embarrassment of being chastised by an interactive billboard will be what it takes to finally convince people to quit smoking.