"Inglorious Fruits and Vegetables", a great idea against food waste

Intermarché, a french supermarket chain, launched the Inglorious Fruits&Vegetables to stop food waste by celebrating the beauty of the Grotesque Apple, the Ridiculous Potato, the Hideous Orange, the Failed Lemon, the Disfigured Eggplant, the Ugly Carrot, and the Unfortunate Clementine. All these products are as good, but 30% cheaper. The inglorious Fruits&Vegetables, a glorious fight against food waste!