A room is filled with mousetraps, but as soon as the first one goes off...

by Robert Maggi

January 10, 2015

A room is filled with mousetraps, but as soon as the first one goes off...
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Relying on the HarrimanSteel agency for the creation of this video, Pepsi wanted to find an original way to wish a happy 2014 to its consumers. Once they placed very carefully dozens of mousetraps topped with ping pong balls, they filmed the powerful chain reaction making it even more epic with the use of mirrors. All this to wish everyone a "explosive" start of the year !

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