They invite some homeless for a haircut: their reaction is priceless !
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The creators of this video wanted to reflect on the importance of appearance to frame an individual within a specific geographical origin, welfare state, or simply lifestyle. For this they invited some homeless people to offer them a haircut. In addition to the undoubted physical transformation, what is striking are their smiling and embarrassed expressions to see their face clean, and are probably flattered to receive a gesture of kindness in a society that has become used to indifference.
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