6 men sit together in THE DARK. When the lights come on, the truth leaves them stunned !

Studies reveal that it takes about 7 seconds to build a prejudice based ONLY on appearance. For this, six men of different social backgrounds and lifestyles are invited to a breakfast in the dark. During the meal they talk about themselves and their life, until the moment when the lights go on. Their reaction is obviously amazing, but the final message is clear: "Labels are for cans, not for people."