It looks like the beginning of a normal wedding ceremony --- if it were not for a horrible detail!

Produced in collaboration with UNICEF and the blog Bridal Musing, one of the most influential and famous when it comes to weddings, this powerful video focuses on a practice still largely and sadly prevalent in many societies and cultures around the world.

Every year about 15 million girls under the age of 18 are forced to marry adult men who actually receive these young girls from their families as gifts to be used and disposed of according to the pleasure and will of the child-bride's husband and his family! How can we accept that this is still continuing to happen around the world? We must end child marriage!