Addicted to posting images of food? --- this video makes you smile ... and think!

The most successful publicity stunts are those that manage to engage our curiosity and to keep us glued to the spot to watch until the end.

Sometimes the ending disappoints but other times, when we finally understand the meaning, we break into a smile and even respond with a " Hey, that's cool!".

Similarly, we think this famous Swedish multinational company has been successful in advertising its products by calling our attention to certain current practices encouraged by social media that lend themselves to irony to perfection!